Banco Financiero: Earthling

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Released:	February 2009
Advertiser:	Banco Financiero
Agency:	YOUNG & RUBICAM PERU
Country:	Peru
Category:	Investment, insurance & property development

Credits:

Figthing against the mainstream of the big banks' communication, The Financial Bank via Young & Rubicam Peru positions itself as the bank for those individuals who will be big, undressing the advantages of being small and the uncomfortable truths about the big banks through this "antisystem" campaign.

Client: Banco Financiero
Agency: Young & Rubicam Lima
Production Company: Fusion Atomica, Lima
Director(s): Guillermo Alvarez, Carlos Barriga
Creatives: Flavio Pantigoso (Executive Creative Director)
Flavio Pantigoso (Copywriter)
Enrique Arellano (Art Director)
Patricia de la Cuba (Agency Producer)
Andrea del Valle (Assistant Producer)
Country: Peru