Bavaria: Life

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Released:	September 2008
Advertiser:	BAVARIA
Brand name:	BAVARIA BEER
Agency:	Selmore Amsterdam
Country:	Netherlands
Category:	Alcoholic drinks
Awards:	Epica Awards 2008 Film Gold
Tags:	Beer Award show winner

Credits:

Description / Synopsis
The ad begins with the viewer witnessing the birth of an 80's Austrian One -Hit- Wonder. The band is struggling with the all-important lyrics and trying and find fitting words for the song but eventually the producer has seen and heard enough. He grabs a can of Bavaria and lobs it to the lead singer. It cuts to a huge rock concert and the band have settled on the awe-inspiring lyrics, "Life is...Life"

Philosophy/Solution
The premise behind the work is that through the simple addition of a Bavaria beer any difficult situation can be overcome.

Agency: Selmore, Amsterdam
Production Company: Bonkers
Advertiser: Brewery Bavaria
Brand Name: Bavaria

Creative Director: Poppe van Pelt, Diederick Hillenius
Art Director: Diederick Hillenius
Copywriter: Poppe van Pelt
Director: Jonathan Herman