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| Released: | September 2009 |
| Advertiser: | BBC |
| Brand name: | BBC Local Radio |
| Agency: | RKCR/Y&R, London |
| Country: | United Kingdom |
| Category: |
Publications & media |
Agency: RKCR Y&R
Creative Director: Damon Collins
Board Creative: Jules Chalkley / Nick Simons
Planner: Alice Huntley
Account Director: Fiona Richards
Account Manager: Emily Graham
Production Company: Red Bee Media
Director: Vince Squibb
Editor: Paul Watts – The Quarry
Producer: Joanna Yeldham – Red Bee Media
Post-production: The Mill
Audio post-production: Factory
Locations:
Final W/M Film:40”
* Selfridges – Bullring Shopping Centre
* Man on Queen Victoria Statue – Victoria Square
* Girl on Balls – Victoria Square
* Man on top of lettering - Dudley Zoo
* Letterbox – Side of Dudley Zoo
* Man hugging pillar by water – Edgbaston Reservoir
* End Shot – Centenary Square
Newcastle 40” locations
* View out to sea from South Pier, South Shields
* Millennium Bridge
* Millennium Bridge with Baltic in background
* National Glass Centre, Sunderland
* The Sage, Gateshead
* Angel of the North from pedestrian footbridge
* Ocean Beach Pleasure Park, South Shields
* Statues – ‘Conversation Piece’ by Littlehaven Beach, South Shields
* Tyne Bridge (reflection & being hugged)
* South Pier, South Shields
Tees 40” locations
* Fishermen’s huts, South Gare with steelworks in background
* CU roof of fisherman’s hut, Paddy'e hole, South Gare
* Newport Bridge – view looking up & being hugged
* Looking towards the chemical works at Billingham
* Transporter Bridge in background shot from Saltholme Nature Reserve
* (Ocean Beach Pleasure Park, South Shields)
* Old disused mine, Saltburn Pier
* Funicular railway, Saltburn
* Saltburn beach & pier – long shot & close up
London 40” locations
* London Eye
* Stairwell at National Film Theatre, South Bank
* South Bank Lion, Westminster Bridge
* Paddington Station
* (Post box = next to Dudley Zoo, WM)
* Skate Park in Meanwhile Gardens
* Blackfriars Bridge
* Paddington stretch of Regent’s Canal
* Steps from Waterloo Bridge to South Bank
* Poplar DLR foot tunnel
* Roof of building in Berwick Street, W1