| Examples: BBC, United Kingdom, RKCR/Y&R |
CCTV: China state broadcaster CCTV's Olympics title sequence
INTERNATIONAL OLYMPIC COMMITTEE: Olympic Spirit
| View online or Subscribe now | |
| Released: | July 2008 |
| Advertiser: | BBC |
| Agency: | RKCR/Y&R |
| Country: | United Kingdom |
| Category: |
Publications & media |
| Awards: |
ADC Awards 2009 Broadcast Merit |
| Tags: |
tv-spot Creativity Beijing Olympics 2008 Best of the month Creative review |
Client: BBC
Agency: Red Bee Media, RKCR/Y&R
Executive Creative Director: Damon Collins
Creative: Paul Angus, Ted Heath
Producer: Deborah Stewart, Cara Speller, Syleste Molyneaux
Production Company: Passion Pictures, Zombie Flesh Eaters
Director: Jamie Hewlett
Animation Director: Pete Candeland, Rob Valley
Animation Producer: Emma Phillips
Music Composer & Producer: Damon Albarn
Lead Vocals: Jia Ruhan
Choir: Tianyuan Choir, Beijing
Musical Director: David Coulter, Mike Smith
Mixer: Jason Cox
Engineer: Steve Sedgewick
Sound Studio: 750mph
Senior Engineer/Director: Andy Humphreys
Gorillaz's Damon Albarn and Jamie Hewlett retell the Chinese Monkey King folk tale.