| Examples: BBC, United Kingdom, RKCR/Y&R |
| View online or Subscribe now | |
| Released: | January 2008 |
| Advertiser: | BBC |
| Agency: | RKCR/Y&R |
| Country: | United Kingdom |
| Category: |
Publications & media |
Context: Dramatise the unique rivalry of the six nations
Philosophy/Solution
To engage general sports fans, as well as rugby fans, to experience more of the Six Nations on the BBC by dramatising the event’s unique blend of inspiring skill and uncompromising aggression.