Three Drunk Monkeys has launched the next instalment of the BBC Knowledge campaign, with a spot entitled 'Honk if you're human'
The spot takes the viewer on a humorous journey though some of mankind's great and not-so-great achievements, ending on the BBC Knowledge brand positioning of 'A little knowledge goes a long way'. It's a follow-up to the much-lauded 'Eat Up Brain' and 'Moon Week' ads.
To bring the idea to life, the Monkeys again teamed up with mixed-media-craftsman/director Sean Pecknold (Grandchildren).
Client: BBC Worldwide
Agency: Three Drunk Monkeys, Sydney
Production Company: Grandchildren
Date Uploaded: 2010-10-18
Director: Sean Pecknold
Executive Creative Director: Brian Waldrop
Executive Creative Director: Aaron Ball
Executive Creative Director: Scott Nowell
Executive Creative Director: Justin Drape
Creative Director: NOAH REGAN
Copywriter: Damian Fitzgerald
Art Director: Matt Heck
Agency Producer: John Ruggiero
Agency Producer: Thea Carone
Group Content Director: Dan Beaumont
Account Director: Kristen Hardeman
Content Manager: Brad Firth
Animators: Sean Pecknold, Britta Johnson
Editorial and Colour: Grandchildren
Art Assistant: Randy Bretzin
Sound Design and Mix: Justin Braegelmann
Recording Studio: Song Zu
Additional Sound Mix: Simon Kane
Producer: Virginia Welsh
The TV Commercial titled Honk if you're human was done by Three Drunk Monkeys advertising agency for product: BBC Worldwide (brand: BBC) in Australia. It was released in the Oct 2010.