BBC3: Brand Aid

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Released:	March 2009
Brand name:	BBC3
Agency:	FALLON LONDON
Country:	United Kingdom
Category:	Public awareness messages

Credits:

The idea behind ‘Brand Aid’ was to assemble a group of advertising icons past and present such as the Honey Monster, Smash Martian and the PG Tips Monkey, put them all in a room together and ask them come up with a way to raise money for Comic Relief, an inspired idea that Steve relished shooting. Bendelack says about ‘Brand Aid’, ‘how brilliant to work with all those advertising icons in one room and for such a good cause, I was especially honoured to meet the Smash Martian’.

Client: Comic Relief Red Nose Day
Agency: Fallon, London
Creatives: Chris Bovill, John Allison
Agency Producer: Nicky Barnes

Production Company: Spank Films, London
Director: Steve Bendelack
Producer: Pam Asbury
DP: Ulrik Boel Bentzen
Editor: Mark Edinoff @ The Quarry
Post Production: MPC