Bekol: Make it loud

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Released:	August 2009
Brand name:	Bekol
Agency:	BBR Saatchi&Saatchi
Country:	ISRAEL
Category:	Public awareness messages

Credits:

Brand name: Bekol
Ad title: Bekol. Make it loud.
Media: Publicity stunt (filmed)
Description: Israel recently held a nationwide test of its advance-warning sirens. It was the biggest exercise of its kind that the country had ever seen. BBR Saatchi & Saatchi Tel Aviv felt it would offer a perfect opportunity to draw attention to one of our pro-bono clients, a charity called 'Bekol' - meaning 'Loud' - that helps young deaf people become fully integrated into society.

Credits
Ad agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative director: Nadav Pressman
Scriptwriters: Tal Manor, Shushu Spanier
Account director: Yael Ron
Account supervisor: Maya Salamon
Account executive: Riki Shraga