Bic Razor: "Roborazor" TV Commercial by Untitled Films

Shaving technology is getting out of control. In this campaign for the introduction of the BiC Flex 4 Razor we poke fun at unnecessary shaving technology by introducing a fictional hands free shaving system with 11 rotating micro-blades, the RoboRazor. The point being of course being, you don't need a RoboRazor or anything ridiculous like that. All you really need is a BiC Flex 4 for a great shave at a great price.

Advertising Agency: CP+B, USA
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Aaron Starkman
Art Directors: Simon Au, Jon Lane
Copywriter: Andrew Caie
Copywriter / Producer: Liliane Clune
Integrated Head Of Interactive Production: Christine Harron
Integrated Producer: Natalie Sammut
Production Company & City: Untitled Films, Toronto
Director: Curtis Wehrfritz
Executive Producer: Lexy Kavluk
Line Producer: Amalie Bruun
Director Of Photography: Sean Valentini
Post Production & City: Panic & Bob, Toronto And Alter Ego
Executive Producer: Sam Mclaren / Panic & Bob, Meredith Gauley / Alter Ego
Editor: John Evans
Assistant Editor: Kate Brascoupe
Music Company & City: Rmw Music, Toronto
Music Producer: Ted Rosnick
Composer: Jim Guthrie  
Sound Design Company & City: Rmw Music, Toronto
Sound Designer: Vladimir Nikolic
Animation Company & City: Alter Ego, Toronto
Animator: Scott Renaud
Executive Producer (Animation Co): Meredith Gauley
Colourist: Wade Odlum
Flame Artist:Darren Achim
Motion Graphics Designer/Animator: Scott Renaud
Group Account Director: Grace Castaneda
Account Director: Hayley Taylor
Cognitive Anthropologist: Doug Potwin
Communication Planner, Vp: Cathy Collier
Media Planner: Jane Healy
Media Buyer: Joel Nicolle