Birds Eye Presents Latest Brand Advocate: A Polar Bear May 10th sees the launch of the new Birds Eye ‘100% Polar Bear’ via AMV BBDO London campaign, featuring the brand’s newest supporter, a polar bear who lives in your freezer. The campaign’s TV and radio ads mark a step change in Birds Eye’s marketing, with a huge investment behind their key products - fish fingers, dippers and peas.
Client: Birds Eye
Agency: AMV BBDO
Production Company: Academy
Director(s): Tony Barry
Creatives: Tim Riley (Art Director)
Creatives: Tim Riley (Copywriter)
Creatives: Paul Goodwin (Agency Producer)
Creatives: Prime Focus, Angel Sound (Post production)
The TV Commercial titled Fish Fingers was done by Amv BBDO advertising agency for product: Birds Eye Fish (brand: Birds Eye) in United Kingdom. It was released in the May 2010.