BITS SNACKS: Tiempo BBDO and "the ugly of the neighbourhood"

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Released:	October 2007
Brand name:	BITS SNACKS
Agency:	TIEMPO BBDO
Country:	Spain
Category:	Savoury foods
Tags:	Viral

Credits:

It’s a short music video that Tiempo BBDO made as part of a promotion for a brand of snacks. The
video, which is about 3 minutes long, is strictly internet-only. No TV, no press, nothing. Just the internet.

The singer is a Spanish rapper called “El Feo del Barrio” (“The ugly guy of the neighbourhood”) and this is his launch video. We did all the illustrations in house – and the words too, with a few tweaks by “The
Ugly Guy” himself.

Agency: Tiempo BBDO
Siscu Molina (Creative General Manager)
Tomas Ferrandiz (Creative Director)
Copywriter: Pablo Fernández
Art Director: Oriol Fernández
Strategy & Communication Director: Maria Pilar Palos
Strategy & Communication Supervisor: Sandra Aleix
TV Production Director: Anna Morell
Technology Executive Director: Jordi Tomàs
Studio: BSO
Animation: Estudio Badabing