BLUE CROSS: Blue Cross "Mirror"

Credits:

In the one shown here, a pre-schooler turns into a tween, a teen, a 20something and, at the end, a woman of a certain age, as the saying goes -- all while standing in front of the bathroom mirror. It's an apt setup for the voiceover's point that Independence Blue Cross will be with you "every step of the way," from immunization reminders for kids to nutrition counseling for middle agers. The aging-before-our eyes visual is a gimmick, all right, but an effective gimmick for delivering the client's sales pitch. The music track gives its own twist by playing a vintage Rod Stewart song with the refrain, "I wish that I knew what I know now, when I was younger."

Brand: Blue Cross
Agency: Tierney Communications
Executive Creative Director: Patrick Hardy
Creative Director: Teri Gerbec
Art Director: Teri Gerbec
Copywriter: Andrew Cahill
Agency Producer: Peg Finucan
Director of Production: Martin Ahlgren
Production Company: A Very Small Office, N.Y
Executive Producer: Saffron Case
Director: Paul Schneider
Editor: Vito DeSario
Producer: Megan Wroclawski
Engineer: Carl Mandelbaum
Post: Version2, N.Y.
Audio Mix: audioEngine, N.Y.