| Examples: Bluenotes, Canada, MACLAREN MCCANN |
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Bluenotes jeans: If These Jeans Could Talk
Stills from video click to enlarge
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| Released: | August 2008 |
| Brand name: | Bluenotes  |
| Agency: | MACLAREN MCCANN |
| Country: | Canada |
| Category: |
Clothing & footwear
|
| Tags: |
Jeans
|
Credits:
The goal of the new campaign from MacLaren McCann Toronto for Bluenotes is to “own” denim in Canada using a fashion-as-lifestyle approach. Everyone has experienced life in their jeans... Everyone has a favourite pair of jeans.
Brand: Bluenotes
Agency: MacLaren McCann, Toronto
Editor: Alison Gordon, Relish
Executive Creative Director: Sean Davison
Creative Director: Hayes Steinberg, Chris Harrison
Art Director: Matt Howe
Copywriter: Natalie Greenspan
Agency Producer: Sarah Michener/Angy Loftus
Director: Robert Logevall
Production Company: Imported Artists
Country: Canada