Advertising campaign "BMW Efficient Dynamics 2009"
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BMW Efficient Dynamics: Light Bulb
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| Released: | August 2009 |
| Advertiser: | BMW  |
| Brand name: | BMW EFFICIENTDYNAMICS |
| Agency: | GSD&M IDEA CITY |
| Country: | USA |
| Category: |
Cars
|
Credits:
The goal of the campaign from GSD&M Idea City Austin is to change consumer's perceptions about diesel vehicles and focus on a cleaner-burning, eco friendly vehicle that doesn’t sacrifice the joy of driving.
Client: BMW
Agency: GSD&M Idea City (Austin, Tx)
Production Company: Green Dot Films
Director: Rebecca Baehler
Group Creative Director: Jay Russell
Art Director: Scott Brewer
Copywriter: Ryan Carroll
Editor: Staci LeVan
Executive Producer: Jeff Johnson
Producer: Florence Babbitt
Country: United States of America