BMW MINI: "How do you drive your coffee?" TV Commercial by JWT

Category: Automotive
Brand: MINI NEDERLAND
Agency: JWT Amsterdam
Country: Netherlands
MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy.

Category: Automotive
URL: http://www.youtube.com/watch?feature=player_detailpage&v=JEEYeqGZBys
Client: MINI NEDERLAND
Agency: JWT Amsterdam
Country: Netherlands
Executive Creative Director: Bas Korsten
Art Director: Friso Ludenhoff
Art Director: Jeena van der Heul
Copywriter: Ben Goedegebuur
Copywriter: Jeena van der Heul
Art Director: Maarten Vrouwes
Agency Producer: Esther Berger
Web Development Partner: Trilab
Web Development Partner: Thispagecannotbefound