THE SWEDISH NATIONAL DEBT OFFICE: QUIZZ BAD LOSER

	View online or Subscribe now
Released:	June 2009
Advertiser:	THE SWEDISH NATIONAL DEBT OFFICE
Brand name:	BONDS
Agency:	STORAKERS McCANN
Country:	Sweden
Category:	Investment, insurance & property development
Awards:	Cannes Lions 2009 Film Bronze
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: QUIZZ BAD LOSER
Advertiser/Client: THE SWEDISH NATIONAL DEBT OFFICE
Product/Service: BONDS
Entrant Company: STORÅKERS McCANN Stockholm, SWEDEN
Advertising Agency: STORÅKERS McCANN Stockholm, SWEDEN
Creative Credits
Copywriter: Petrus Kukulski
Advertiser's Supervisor: Robert Nygren
Account Supervisor: Mirja Hjelm
Production Company: CALLBOY Stockholm, SWEDEN
Director: Max Vitali
Producer: Nils Ljunggren
Editor: Joakim Pietras
Sound Design/Arrangement: Housework
Animation: Housework
Art Director: Justine Lagache
Post Production: Chimney Pot
Other Credits: Final Art: Ylva Krantz
Details
Brief Explanation:
Lottery bonds are a savings product where, instead of interest payments, investors can win prizes. For each lottery bond you buy you have several chances to win a million swedish kronor. When all the draws have been made and the lottery bond matures, you get back every krona you invested. The adverting concept is to make fun of bad losers. In these TVCs two famous Swedish TV-hosts experience some problems with bad losers, in two imitations of local TV-shows from the 90-ties. Lottery bonds are perfect for people who hate to lose as you never can lose.