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| Released: | January 2008 |
| Advertiser: | Cure for Life |
| Brand name: | Brain Cancer |
| Agency: | DDB SYDNEY |
| Country: | AUSTRALIA |
| Category: |
Public health & safety |
| Tags: |
PUBLIC HEALTH & SAFETY Creative review Creative ads against cancer Social Advertising |
Brain Cancer is a leading cause of cancer death in adults aged 20-39, so particularly affecting young parents – and in turn, the children and families who live through the loss of their loved one.
The film created by DDB Sydney and Filmgraphics shows the heartache of a mother knowing she won’t live long enough to be with her baby daughter as she grows older. The insight ‘We don’t know what causes brain cancer, but we do know what it affects.’
portrays the emotionally distressing reality for those diagnosed with Brain Cancer. The more funds that are raised, the more the Cure For Life Foundation can do to help find a cure for this terrible condition.
Product : Cure for Life
Copywriter: Alex Wadelton
Copywriter: Ben O'Brien