Breast Cancer Research Trust: Dying Old

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Released:	January 2009
Advertiser:	Breast Cancer Research Trust
Brand name:	BREAST CANCER
Agency:	Y&R Auckland
Country:	New Zealand
Category:	Public health & safety
Awards:	Cannes Lions 2009 Film Gold
Tags:	Creative ads against cancer Cannes Lions 2009

Credits:

Advertiser: Breast Cancer Research Trust
Agency: Y&R Auckland
Director: Gaysorn Thavat
Production Company: Robbers Dog FIlms
Creative Director: Vaughn Davis
Art Director: Wendy Lawn
Copywriter: Steve Mccabe
Agency Producer: Zoe Yendell
Country: New Zealand

Music: "Sylvie" by Sweet honey and the rock

The objective for Y&R Auckland was to convince people to donate money by letting them know what the Breast Cancer Research Trust wants to give every woman: a life well lived.The longer you live, the more you have to look back on when your life ends. We told this story by watching an older woman pass away, surrounded by her family and her memories. Sweet Honey in the Rock donated a beautiful soundtrack, and the ad led to a simple summation of our client’s reason for being: We want more women to die of old age.