BRITISH HEART FOUNDATION: Watch Your Own Heart Attack - British Heart Foundation

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Released:	August 2008
Advertiser:	BRITISH HEART FOUNDATION
Agency:	GREY LONDON
Country:	United Kingdom
Category:	Public health & safety
Awards:	Epica Awards 2008 Film Bronze
Tags:	Award show winner

Credits:

A special 2 minute advert showing the true symptoms of a heart attack. First broadcast on Sunday 10th August 9.17pm (during 'Midsummer Murders').
This one-off advertisement was preceeded by a series shorter adverts on TV, Radio etc. the week before, showing many celebrities telling the public: "I'll be watching".
The British Heart Foundation claims that it is the 'most important 2 minutes of TV you'll ever see".

http://2minutes.org.uk/

ITV secured 6.5 million viewers and a 27% audience share for its exclusive solus "Watch your own heart attack" ad break for the British Heart Foundation.

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The ad was directed by Brett Foraker, the award-winning creative director of Channel 4, and stars actor Steven Berkoff. The campaign, conceived and created by Grey London, also comprised a call to "Watch Your Own Heart Attack" in, press, washrooms, on billboards and online, running up to last night’s ad break.