RADIOTJÄNST: SUPERMARKET

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Released:	June 2009
Advertiser:	RADIOTJÄNST
Brand name:	BROADCASTING TAX PAYMENT AWARENESS
Agency:	DraftFCB
Country:	Sweden
Category:	Public awareness messages
Awards:	Cannes Lions 2009 Film Bronze
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Public Awareness Messages
Title: SUPERMARKET
Advertiser/Client: RADIOTJÄNST
Product/Service: BROADCASTING TAX PAYMENT AWARENESS
Entrant Company: DRAFTFCB Stockholm, SWEDEN
Advertising Agency: DRAFTFCB Stockholm, SWEDEN
Creative Credits
Creative Director: Anders Dalenius
Copywriter: Jesper Eronn
Agency Producer: Lena von den Burg
Advertiser's Supervisor: Per Leander
Account Supervisor: Per Hellberg
Production Company: MISTER KRISTER Stockholm, SWEDEN
Director: Jens Sjögren/Henning Mark
Producer: Anna Sofia Mörck
Music: Artist/Title: Björn Palmberg
Art Director: Andreas Englund
Post Production: Redpipe
Details
Brief Explanation:
”Radiotjänst” administers the funding of Public Service in Sweden. Every TV-owner is obliged by law to register for billing. Instead of pointing out the few that dodge the fee, the individual, law-abiding payer is recognised as being important. In this film, a TV fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras.