BRYLCREEM: Effortless

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Released:	September 2007
Advertiser:	SARA LEE
Brand name:	BRYLCREEM
Agency:	WCRS
Country:	United Kingdom
Category:	Toiletries & pharmaceuticals
Awards:	BTAA 2008 BTAA 2008 Silver BTAA 2008 Diploma Awards D&AD 2008 TV & Cinema Production Design Yellow Pencil D&AD 2008 TV & Cinema Special Effects Yellow Pencil Meribel Ad Festival 2008 Marketing Services Cristal Epica Awards 2008 Film Bronze
Tags:	tv-spot Personal effects - including perfumes, tobacco & luxury items Fredrik Bond Acrobats and trick makers in ad movies Chain reaction in world's creativity Success and failure of the year Fredrik Bond's best works Award show winner Cannes Prediction 2008 Cannes 2008 People turn into jugglers One take adverts

Credits:

Client: Brylcreem
Agency: WCRS
Creative Director: Yan Elliott, Luke Williamson
Art Director: Oli Beale
Copywriter: Tori Flower
Agency Producer: Lesley Beale
Production Company: Sonny, London
Director: Fredrick Bond
Director of Photography: Ben Seresin
Producer: Ran Holst
Post Production: The Mill, London
Post Producer: Austen Humphries
3D Producer: Will O'Connor
Telecine: Paul Harrison
Inferno: Ben Turner
Inferno Support: Gareth Brannan
CGI: Suraj Odedra,
Stefan Gertsheimer
Editorial Company: Marshall Street Editors
Editor: Patric Ryan
Song: Old Man Marley
Musical Artist: B Raymond and the Voicettes