Advertising campaign "Bud Light (The smarter choice)"
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Campaign "Bud Light (The smarter choice)" →
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Bud Light: Chopper
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| Released: | May 2008 |
| Advertiser: | BUD LIGHT  |
| Agency: | DDB LONDON |
| Country: | United Kingdom |
| Category: |
Alcoholic drinks
|
| Tags: |
Beer
|
Credits:
BRIEF: Position Bud Light as mainstream beer to overcome product misconceptions
Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories.
Solution: First TV advertising developed specifically for the Irish market
Advertiser: Anheuser-BuschBrand: Bud Light
Market: Ireland
Country of Production: United Kingdom
Soundtrack: "Airwolf"
Tagline: See the light
Creative Director: Mike Crowe
Art Director: Rob Messeter
Director: John O'Hagan
Producer: Emma Cairns
Account Director: Paul Matuszczyk
Account Planner: Adrian Hinds
Agency Producer: Phil McCluney
Advertising Manager: Alex Smith
Media Planner: Jenny Byrne