Bud Light: Magazine Buyer

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Released:	February 2009
Advertiser:	ANHEUSER-BUSCH
Brand name:	BUD LIGHT
Agency:	DDB CHICAGO
Country:	USA
Category:	Alcoholic drinks

Credits:

DDB Chicago and Erich Joiner of Tool of North America collaborated on this hilarious tongue-in-cheek web campaign, showcased during this year's Bud Bowl budbowl.com. The genius :90 puts us in the position we have all been in at one time of another - utterly and completely mortified.

Client: Bud Light
Agency: DDB Chicago
Production Company: Tool of North America
Director: Erich Joiner
Art Directors: Brant Herzer, Erin Costello, Chris Caraway, Aaron Pendleton
Agency Producer: Dan Bryant
Executive Producer: Jennifer Siegel, Brian Latt
Copywriters: Tyler Campbell, Pat Burke, Jet Quaid
CDs: Mark Gross, Chris Roe, Chuck Rachford
Production Designer: John Hammer
Line Producer: Joby Ochsner

Editorial: White House Post
Editors: Kevin Zimmerman, Matthew Wood
Producers: Justin Kumpata, Carrie Holecek

Online Company: Filmworker's Club
Colorist: Michael Mazur

Post/Effects: D-Train
Lead VFX/Inferno Artist: Ben Gibbs
VFX Contact: Dan Connelly

Sound Design: Another Country
Sound Designer: Dave Gerbosi