Frogs, Lizards, Whassup? Marketing share that’s what.
This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand’s fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser’s recovery programme. Frogs, Frogs and Lizards, and Whassup?
Agency DDB UK
Portfolio Also see this ad in the agency portfolio
Production Company: C&C-Storm Films
Advertiser Anheuser-Busch Companies, Inc.
Brand Name Budweiser
Business Sector Beers, Ciders, Lagers
Market United Kingdom
Country of Production United Kingdom
Art Director Chuck Taylor, Justin Reardon
Group Creative Director Don Pogany
Copywriter Vinny Warren
Director Charles Stone
Advertising Manager Randall Blackford
The TV Commercial titled Whassup! was done by DDB Chicago advertising agency for product: Budweiser (brand: Budweiser) in United States. It was released in the Jul 2001.