Cadbury Creme Egg: Touchscreen bus shelter game

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Released:	January 2009
Advertiser:	CADBURY
Brand name:	CADBURY CREME EGG
Agency:	Saatchi & Saatchi London
Country:	United Kingdom
Category:	Confectionery & snacks
Tags:	Creative outdoor Creative ads on bus shelters Some billboards wich actually work2 Creative review

Credits:

Saatchi & Saatchi has transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.

The agency, which released new TV ads for the brand at Christmas, has created a game which turns the shelters into touch-screen fairground stalls.

Travellers must bash as many digital falling eggs as possible in 20 seconds, in order to release their goo.

Cadbury: Here Today, Goo Tomorrow

Client: Cadbury
Agency: Saatchi & Saatchi, London
Creative Director, Interactive: Tom Eslinger
Creative: Izy Peugniez,
Rachel Donovan,
Erik Hay,
Pablo Videla,
Howard Green
Design: Gus Nwanya-Aliyu, Rehab Studio
Development: Steve Langley, Rehab Studio
Production: Zulfah Fredricks,
Esther Cunliffe