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Cannes Lions 2007: Cannes Lions 2007 Film Bronze - MATTRESS

TV-Spots Cannes Lions 2007 ARNOLD WORLDWIDE

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Released:	June 2007
Advertiser:	AMERICAN LEGACY FOUNDATION
Brand name:	Cannes Lions 2007
Agency:	ARNOLD WORLDWIDE
Country:	USA
Category:	Public health & safety
Awards:	London Awards 2007 TV Public Service/Social Welfare Campaign Silver Cannes Lions 2007 Film Bronze
Tags:	Creative review News Award show winner tv-spot Creativity Work Best of Alex Bogusky

Credits:

Category: Public Health & Safety
Title: MATTRESS
Advertiser/Client: AMERICAN LEGACY FOUNDATION/TRUTH
Product/Service: ANTI-SMOKING
Advertising Agency, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Production Company, City: VICE FILMS, Brooklyn
Country: USA

Synopsis:

Responding to whether or not there should be a ban on cigarettes, a tobacco company vice president wondered if we shouldn't just go ahead and ban sleep. According to him, the majority of people die in the their sleep.