CARLING BEER: Carling 'ipint' iphone application by Beattie McGuinness Bungay

	View online or Subscribe now
Released:	July 2008
Advertiser:	CARLING
Brand name:	CARLING BEER
Agency:	Beattie McGuinness Bungay
Country:	United Kingdom
Category:	Alcoholic drinks
Tags:	Beer Screensaver iPhone app

Credits:

Beattie McGuinness Bungay has created an application for the iPhone that enables users to drink a virtual pint of Carling.

The application, which is one of the most popular free application's available for download on the iphone, invites users to play a ‘barslide game' in order to win the virtual pint.

First Aired:16-Jul-08

Media:Digital

Country:United Kingdom

Agency:Beattie McGuinness Bungay (BMG)

Client:Nicola Young, Director of Marketing Communications, Coors Brewers

Creative Director:Dom Martin

Project name Carling iPint
Brief To use the high profile of the iPhone to create innovative Carling-branded social currency for groups of mates down the pub on a Friday night.
Planner Nick Stewart
Designer Martin Buckwell and Illusion Labs.

Exposure iTunes - iPint is currently is the most downloaded free application in the world.