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Advertising campaign "CARLING BEER (You know who your mates are)"

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Carling: Space

TV-Spots CARLING BEER Beattie McGuinness Bungay

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Released:	November 2007
Advertiser:	CARLING
Brand name:	CARLING BEER
Agency:	Beattie McGuinness Bungay
Country:	United Kingdom
Category:	Alcoholic drinks
Awards:	BTAA 2008 BTAA 2008 Gold BTAA 2008 Silver Cannes Lions 2008 Film Silver London International Awards 2008 TV & Cinema Silver
Tags:	tv-spot Award show winner Creative review Cannes Prediction 2008 Cannes 2008

Credits:

Category: Alcoholic Drinks
Title: SPACE
Advertiser: COORS BREWERS
Product/Service: CARLING BEER
Advertising Agency, City: BEATTIE McGUINNESS BUNGAY, London
Country: UNITED KINGDOM
Advertising Agency, City: BEATTIE McGUINNESS BUNGAY, London
Country: UNITED KINGDOM
Creative Director: Trevor Beattie/Bil Bungay
Copywriter: Pat Burns
Art Director: Gavin McGrath
Agency Producer: Jane Oak
Account Supervisor: Clare Campbell
Advertiser's Supervisor: Martin Coyle
Production Company, City: SONNY, London
Country: UNITED KINGDOM
Producer: Helen Kenny/Alicia Richards
Director: Fredrik Bond
D.O.P/Lighting Cameraman: Daniel Jesse Hall
Editor: Tim Thornton Allen/Patric Ryan
Sound Design/Arrangement: 750mph
Post Production: MPC

Synopsis

A spaceship comes to a halt in the distant reaches of space. A door slides back, and five astronauts stand, gazing in awe. A huge, brilliant, mystical nebula is before them. A cosmic voice invites them in; but it stops them when it sees one is wearing trainers. Will they go in without him? Is that what mates would do? They tell the celestial guardian that he can keep his ultimate truth. If they can't all come in, then none of them will. Mates 1, Universe 0.