Carlsberg: Goal Celebration

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Released:	May 2008
Advertiser:	CARLSBERG
Agency:	Saatchi & Saatchi London
Country:	United Kingdom
Category:	Alcoholic drinks
Tags:	Beer tv-spot Creativity Euro 2008 Viral Creative review

Credits:

The ad sees a local football team that scores a penalty, before breaking into an acrobatic goal celebration that culminates in the team forming a tower by standing on top of each other.

The endline is: "Carlsberg don't do goal celebrations, but if they did, they'd probably be the finest goal celebrations in the world."

Client: Carlsberg
Agency: Saatchi & Saatchi, London
Copywriter: Paul Ewen
Art Director: Phil Clarke
Agency Producer: Rebecca Williams
Production Company: Rattling Stick
Director: Daniel Kleinman
Editorial Company: Cut & Run
Editor: Steve Gandolfi
Post Production: Framestore
Audio Post Production: Wave