CARLTON MID: WOMAN WHISPERER

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Released:	June 2009
Advertiser:	Foster‘s
Brand name:	CARLTON MID
Agency:	CLEMENGER BBDO
Country:	AUSTRALIA
Category:	Alcoholic drinks
Awards:	Cannes Lions 2009 Film Silver
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: WOMAN WHISPERER
Advertiser/Client: FOSTER'S GROUP
Product/Service: CARLTON MID
Entrant Company: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency: CLEMENGER BBDO MELBOURNE, AUSTRALIA
Creative Credits
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Copywriter: Richard Williams
Agency Producer: Sevda Cemo
Advertiser's Supervisor: Peter Sinclair/Vince Ruiu/Richard Oppy/Mim Orlando
Account Supervisor: Paul McMillan/Phil Baker/Sam Mackisack
Production Company: PRODIGY Sydney, AUSTRALIA
Director: Tim Bullock
Producer: Jonathan Samway/Kate Sawyer
Editor: Adam Wills
Sound Design/Arrangement: Paul Le Couteur
Art Director: Ant Phillips
Lighting: Keith Wagstaff
Post Production: Frame, Set & Match
Details
Brief Explanation:
This idea communicates that Carlton MID (mid strength beer) can give men “mate time”; yes that magical and often elusive time for one more beer. It’s a familiar stoush in the battle of the sexes. The end result is a campaign about men with extraordinary powers. Powers that won’t save the planet, or even a life but maybe, just maybe they can help a mate stay for one more beer.