Carlton Mid: Woman Whisperer

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Released:	September 2008
Advertiser:	CARLTON
Brand name:	CARLTON MIDSTRENGTH BEER
Agency:	CLEMENGER BBDO
Country:	AUSTRALIA
Category:	Alcoholic drinks
Tags:	Beer

Credits:

A beer brand with a history of great advertising that needed a refresh. It was simple; talk to blokes with real world responsibilities like a mortgage, kids and a relationship, who really just wants to have it all –including some decent time with their mates. The idea is that Carlton MID could give them this “mate time”; yes that magical and often elusive time for one more beer. It’s familiar stoush in the battle of the sexes. The end result is a campaign about men with extraordinary powers. Powers that won’t save the planet, or even a life but maybe, just maybe they can help a mate stay for one more beer. Bullock adds, “In a sense, these ads offer wish fulfilment. Every bloke would love to have a miraculous solution to these age-old problems.”
Product: Carlton Mid
Agency: Clemenger BBDO, Melbourne
DoP: Keith Wagstaff
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Creatives: Ant Philips & Richard Williams
Agency Producer: Sevda Cemo
Executive Producer: Jonathan Samway
Producer: Kate Sawyer
Director: Tim Bullock
Production Company: Prodigy
Country: Australia
Other Credits:
Agency Team:
Account Management Group Account Director: Paul McMillan
Account Director: Phil Baker
Account Manager: Sam Mackisack