"Shedding Styles" TV Commercial for Cell Phone by BBDO New York/ BBDO Atlanta

AT&T is working with Mary J Blige to help promote its latest selection of phones (like the LG Neon). The idea is that AT&T has a phone for every style. The advertising from BBDO New York & Atlanta breaks this week, and the launch of this commercial has been timed to coincide with the release of Mary J's new single, "The One." The promotion also involves radio advertising, downloadable ring tones, online advertising and more.

Client: AT&T
Agency: BBDO New York/ BBDO Atlanta
Production Company: Radical Media
Director(s): Dave Meyers
Creatives: Susan Credle (Creative Group Head)
Darren Wright (Copywriter)
Matt Zaifert (Copywriter)
Peter Alsante (Copywriter)
Dave Skinner (Art Director)
Rodney White (Art Director)
Carlo Benatto (Art Director)
Jim Ulbriele (Editor)
Sarah Ryan (Producer)
Bob Emerson (Producer)
Country: United States of America
Other Credits: Account Person: Lianne Sinclair
Director of Photography: Daniel Pearl
BBDO Music Producer: Melissa Chester
Edit House: Beast
Visual Effects House: The Mill
Liscensed Master Song or Composition: The One