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CHEVROLET LUV DMAX TRUCK: HAIL

TV-Spots Chevrolet Luv Dmax MCCANN-ERICKSON COLOMBIA

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Released:	November 2007
Advertiser:	CHEVROLET
Brand name:	Chevrolet Luv Dmax
Agency:	MCCANN-ERICKSON COLOMBIA
Country:	Columbia
Category:	Cars
Awards:	Cannes Lions 2008 Film Bronze
Tags:	SUV Cannes 2008 Home video style

Credits:

Advertiser: CHEVROLET
Product/Service: LUV DMAX TRUCK
Advertising Agency, City: McCANN ERICKSON COLOMBIA, Bogota
Country: COLOMBIA
Advertising Agency, City: McCANN ERICKSON COLOMBIA, Bogota
Country: COLOMBIA
Executive Creative Director: Samuel Estrada
Creative Director: Armando Rico
Copywriter: Armando Rico/Fernando Gómez
Art Director: Cesar Meza/Camilo Cañizares
Account Supervisor: Catalina Sanchez/Jaime Suarez
Advertiser's Supervisor: Angela Durán
Production Company, City: McCANN ERICKSON COLOMBIA, Bogota
Country: COLOMBIA
D.O.P/Lighting Cameraman: Karen Roa
Editor: Javier Pinilla

Synopsis

We've been trying to show off the full performance of the Luv Dmax 4x4 through visually high-impact print and outdoor campaigns, but this climate coincidence was the perfect chance to put this visual impact in a TV spot under the established campaign performance concept: "make your own road", and it was made with home video material from a casual watcher during this incredible hailstorm.

Focus: Home video style

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Ads Archive / TV, Cinema, Viral, Online ads

CHEVROLET LUV DMAX TRUCK: HAIL

Credits:

Focus: Home video style

TV ads