Advertising campaign "Educating streetchildren since 1989"
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Childhope Asia Philippines: Ladder
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| Released: | February 2009 |
| Brand name: | Childhope Asia Philippines  |
| Agency: | BBDO GUERRERO ORTEGA |
| Country: | Philippines |
| Category: |
Public awareness messages
|
Credits:
Childhope has been helping Philippine street children since 1989 - providing shelter, education and a chance to start a new life off the street. This campaign from BBDO Guerrero Manila used an un-retouched view of Manila, in which the division between the poverty in the slums and the affluence of the business district is clearly evident.
Client: Childhope Asia Philippines
Agency: BBDO Guerrero, Manila
Production Company: Filmex
Director(s): Henry Frejas
Creatives: David Guerrero (Chief Creative Officer/Copywriter)
David Guerrero (Chief Creative Officer)
Joel Limchoc (Executive Creative Director)
Simon Welsh (Executive Creative Director)
Simon Welsh (Copywriter)
Joel Limchoc (Art Director)
Jing Abellera (Producer)
Aldous Pagaduan (Producer)
Country: Philippines
Other Credits: Accounts: Lynne Esguerra