Type of entry: Product & Service
Category: Fundraising & Appeals
Product/Service: CHILDREN'S CHARITY
Agency: BBH LONDON, UNITED KINGDOM
Title: LIFE STORY
The ad, called 'Life story', explores five stages in the life of a 30-year-old man who has been supported by Barnardo's through years of abuse and difficulty.
It starts with the man explaining that he is doing well, has a girlfriend and is expecting a baby. The ad then cuts to younger versions of the man, when he was an angry teen and before that, a scared boy.
The ad ends with the line, "It doesn't have to end like it began. Join us to fight for a child's future."
The TV Commercial titled LIFE STORY was done by Bbh London advertising agency for product: Children's Charity (brand: Barnardo's) in United Kingdom. It was released in the Jun 2012.