The ad shows a mouse eating a piece of cheese prepared with "chips flavor." The mouse spits it out. The mouse tries chips made with cheese flavor. The chips made with cheese flavor are preferred by the mouse. The mouse happily eats the Chio Chips with cheese flavor.
Title "The Cheese Experts"
Agency Scholz & Friends Budapest Kft.
Production Company: Presidents Productions
Brand Name Chio
Product Name Chips
Business Sector Potato Chips, Crisps & Crackers
Date of First Publication 1999
Country of Production Hungary
Length 20 seconds
Creative Director Péter Gáuk
Art Director Attila Elekes
Copywriter Péter Gáuk
Director László Kriskó
Agency Producer Alexandra Kemenyiczki
The TV Commercial titled THE CHEESE EXPERTS was done by Scholz & Friends Budapest Kft. advertising agency for brand: Chio in Hungary. It was released in the Sep 1999.