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Choice FM: Choice FM - Stop The Bullet

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Released:	September 2007
Advertiser:	Choice FM Radio
Brand name:	Choice FM
Agency:	AMV BBDO London
Country:	United Kingdom
Category:	Public awareness messages
Awards:	Eurobest 2007 Eurobest 2007 Silver BTAA 2008 BTAA 2008 Bronze BTAA 2008 Diploma Awards IAA Responsibility Award 2008 Silver IAA Responsibility Awards One Show 2008 Awards TV Bronze Cannes Lions 2008 Film Silver
Tags:	David Abbott's best works RADIO tv-spot PUBLIC HEALTH & SAFETY Classical music in advertising Cannes 2008 Creative review Slow-motion The most horrible and shocking ads Most interesting ads for radio stations Good! Кирилл Смирнов Award show winner Work Social Advertising Creativity Best of the month Выстрел в slow motion

Credits:

Agency: Abbott Mead Vickers BBDO, London
Creatives: Gary Walker, Huw Williams
Agency Producer: Yvonne Chalkley
Production: Therapy Films, London
Director: Malcolm Venville, Sean de Sparengo
Producer: Barry Hughes, Nicola Simms
DP: Stuart Graham
Editing House: Final Cut, London
Editor: David Webb
Post Production: The Mill, London
Flame Artist: Leon Woods
Telecine: James bamford

Sound Production: Wave Recording Studios, London

Synopsis

To address the issues of gun-crime within the black community, Choice FM, a black music radio station, chose to draw attention to the reality of pulling a trigger and the cause and effect it has.