Cingular: Family Meeting

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Released:	September 2007
Advertiser:	AT&T
Brand name:	Cingular
Agency:	BBDO NEW YORK
Country:	USA
Category:	Commercial public services
Tags:	Creative review

Credits:

“Family Meeting” is a follow up to the popular “Talking Text” ad in which a mother confronts her daughter about the cost of her text messages. The girl responds in abbreviated “text” language, with subtitles providing “English” translations. In this new spot, the same mom quizzes the girl again as well as other family members, including grandma.
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Product : AT&T (Cingular)
Agency : BBDO NY
Creatives : Rich Wakefield (Creative Director)
Jacob Maraya (Copywriter)
Rodney White (Art Director)
Matt Zaifert (Art Director)
Sarah Ryan (Agency Producer)

Director(s) : Alison Maclean

Prod. Co. : Park Pictures NY
Country : United States of America
Other Credits : Editorial: FilmCore NY
Editor: Tiffany Burchard
Ex. Producer: Andrew Linsk

Prod. Co.: Park Pictures NY
DP: Maryse Alberti
Producer: Mary Ann Marino
Head of Production: Dinah Rodriguez