Cinnamon Toast Crunch: Pieces-Gone

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Released:	August 2009
Brand name:	Cinnamon Toast Crunch
Agency:	McCann Erickson/Campbell Mithun
Country:	USA
Category:	Baking & sweet foods

Credits:

What happens when a tasty breakfast square discovers just how delicious he tastes? In the new CG animated spot for General Mills' Cinnamon Toast Crunch, the tasty square in question takes giant bites out of himself until he's nothing but crumbs.

Advertising Agency: McCann Erickson/Campbell Mithun, USA
Art Director: Sean Kiener
Writer: Steve Centeno
Executive Producer: Sally Hotchkiss
Associate Producer: Jaime Rembo
Executive Music Producer: Mike Boris
Prod Company: Passion Pictures
Director: Russell Brooke
Producer: Katie Mackin
Music/SFX: Adelphoi
Audio Post: Sound Lounge
Mixer: Keith Reynaud
Aired: July 2009