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Examples: CLEARASIL, USA, EURO RSCG WORLDWIDE-NEW YORK

Ads Archive / TV, Cinema, Viral, Online ads

Clearasil: Auditorium

TV-Spots   EURO RSCG WORLDWIDE-NEW YORK
Stills from video click to enlarge
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Credits:

Advertiser: RECKITT BENCKISER
Product/Service: CLEARASIL ULTRA KIT
Advertising Agency, City: EURO RSCG WORLDWIDE, New York
Country: USA
Advertising Agency, City: EURO RSCG WORLDWIDE, New York
Country: USA
Executive Creative Director: Michael Lee
Creative Director: Israel Garber/Dave Arnold
Copywriter: Jason Kreher
Art Director: Dave Arnold
Agency Producer: Dan Fried
Production Company, City: OPC, Toronto
Country: CANADA
Producer: Harland Weisz
Director: Brian Lee Hughes
D.O.P/Lighting Cameraman: Marcelo Durst
Editor: Scott Gibney (Outside Editorial, New York)
Sound Design/Arrangement: Berwyn Editorial, New York (Audio)/Eric Thompson (Mixer)
Other Credits: Jeff McDougall (Line Producer)

Synopsis
The May Cause Confidence campaign focused on one key insight - teens admire those who do or say exactly what they want without fear of consequences. Our TV spots took "real" teens and portrayed them as irreverent as possible in real and culturally relevant scenarios. The result: relatable humour imparted by the confidence of having clear skin. Clearasil may cause confidence.