| Examples: RECKITT BENCKISER, CLEARASIL, USA, EURO RSCG |
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| Released: | February 2009 |
| Advertiser: | RECKITT BENCKISER |
| Brand name: | CLEARASIL |
| Agency: | EURO RSCG |
| Country: | USA |
| Category: |
Cosmetics & beauty products |
In 2007, Euro RSCG New York launched the "May Cause Confidence" campaign, which introduced the notion that Clearasil is more than just a pimple fighter, and that it is actually meant for everyday use to prevent acne from occurring in the first place. The new TV spots can be seen during CW network programs and on the MTV network.
Client: RECKITT BENCKISER
Agency: Euro RSCG, New York
Production Company: unknown
Director(s):
Creatives: Israel Garber (Executive Creative Director)
Dave Arnold (Creative Director)
Moyeenul Alam (Art Director)
Adam Irving Rosenberg (Copywriter)
Yvette Choy, MacKenzie Cutler (Editor)
Mathieu Shrontz (Agency Producer)
Country: United States of America
Other Credits: Music - Stimmung