Clorox: Reverse Graffiti Project

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Released:	June 2008
Advertiser:	CLOROX
Brand name:	CLOROX DESINFECTING WIPES
Agency:	DDB SAN FRANCISCO
Country:	USA
Category:	Household maintenance & pet products
Tags:	Creative outdoor

Credits:

Clorox enlists a cleaning crazed street artist to make a mural for its green cleaners line.
Doug Pray documents street artist Paul "Moose" Curtis making the Clorox Reverse Graffiti mural by literally cleaning images of indigenous California foliage into a dirty San Francisco tunnel.

Client: Clorox Green Works
Agency: DDB, San Francisco
Chief Creative Officer: Lisa Bennett
Director of Production: Frank Brooks
Creative Director: Dustin Smith
Art Director: Natalie Chambers
Copywriter: Jon Lancaric
Line Producer: Mia Lischer
Interactive Producer: Alli Taylor
Web Designer: Matthieu Brajot
Production Company: The Oil Factory
Director/Editor: Doug Pray
Producer: Peter Murray
Music: Garron Chang
Corporate Image, Household, North America, U.S. OOH