Co-op: "AMANDA RAYNOR" TV Commercial by Euro Rscg London

Co-op Food Retail stores have seen a fundamental reversal of fortunes over the last three years. A new positioning communicated through a compelling and distinctive advertising campaign led to significant improvements in brand awareness, image and personality. A pattern of sales, share and profit decline has also been reversed since the campaign broke, with a demonstrable linkage between advertising and all three of these effects.
Title "Sue Beadle"
Agency Euro RSCG London
City London
Advertiser CWS Retail
Brand Name CO-OP
Product Name Retail
Business Sector Retail, Distribution & Restaurants
Country of Production United Kingdom
Language English
Type Television
Tagline It's a family thing.