Coca-Cola: Bird's Nest (Olympic)

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Released:	August 2008
Advertiser:	COCA-COLA
Agency:	WIEDEN & KENNEDY AMSTERDAM
Country:	China
Category:	Non-alcoholic drinks Soft drinks
Awards:	Epica Awards 2008 Film Bronze
Tags:	Creative review Beijing Olympics 2008 Award show winner

Credits:

One month prior to the August 8 opening ceremonies, Coca-Cola is presenting a series of new Olympic advertising, marketing and digital activities for consumers. All the Coca-Cola Olympic Marketing centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world. The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games.

Agency: Wieden+Kennedy, Amsterdam
Executive Creative Directors: John Norman, Al Moseley
Copywriter: Dave Smith
Art Director: Pierre Janneau
Producer: Neil Henry, Elissa Singstock, Cimien Ekici
Project Manager: Emma Williamson
Agency Executive Producer: Corey Bartha
Production Company: Partizan Films
Animation:
Director: Eric Lerner
Executive Producer: Isabella Parish
Producer: Julie Crosbie
Live Action:
Director: Thomas Hilland
Executive Producer: Russell Curtis
Producer: Miranda Johnstone
Director of Photography: Stephen Keith-Roach
Editor: Russell Icke
Post-Production company: Munky London
Audio Post-Prod. company: Wave Studios
Music: A-Bomb, Human
Executive Producers: Augusta Quiney (A Bomb), Marc Altshuler (Human)
Sound Design: Wave Studios, A-Bomb