Coca Cola: Happiness Factory III

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Released:	January 2009
Advertiser:	COCA-COLA
Agency:	WIEDEN & KENNEDY AMSTERDAM
Country:	Netherlands
Category:	Non-alcoholic drinks Soft drinks
Awards:	Clio Awards 2009 TV Bronze
Tags:	tv-spot PSYOP best reels

Credits:

Client: The Coca-Cola Company

Project name: Happiness Factory 3 - Yawnbusters

Brief: To remind people that Coke lifts the spirits—physically and emotionally.
Launch date January 2009

Synopsis of TV spot: The third installment of Happiness Factory tells the story of what happens when a contagious yawn rips through the Happiness Factory and how only Coca-Cola can break its spell…and restore physical and emotional energy to the Factory.

Creative Agency: W+K Amsterdam
Executive Creative Directors: John Norman, Jeff Kling
Creative Directors: Sue Anderson, Jorge Calleja
Copywriter: Rick Chant
Art Director: Barney Hobson
Producer: Darryl Hagans
Account team: Ryan Lietaer, Andrew Kay, Sylvain Lierre & Philip Jacobson

Director: Psyop
Psyop Creative Directors: Todd Mueller and Kylie Matulick
Production Company: Psyop, Los Angeles
Executive Producer: Neysa Horsburgh
Psyop CEO: Justin Booth-Clibborn
Producer: Kim Wildenburg
Live Action Producer: Michael Schlenker
DOP: Federico Barbabosa
TD: David Chontos
Flame Artist: Alex Kolasinski
Modelers: Sarah Bocket and Joon Lee
Riggers: David Bokser, Sean Comer and Joon Lee
Lead Animator: Jordan Blit
Animators: Jeremy Butler, Joel Sevilla, Colin Cromwell, David Bokser, Jun Zee Myers, David Pritchard, Frantz Vidal, Joon Lee
Lighters/Renderers: David Chontos, Kyle Cassidy, Sarah Bocket, Barry Kriegshauser, Erik Borzi
Particle Artists: John Cherniak & Matt Johnson
Lead Compositor: Lane Jolly
Compositors: Sohee Sohn, Matt Lavoy
After FX Artist: Miguel Bautista
Previz: Joel Sevilla & Jeremy Butler
Editor: Brett Nicoletti
Assistant Editor: Tom Knight
Telecine: MPC Los Angeles
Colorist: Mark Gethin
Music Production Company: Human, New York
Sound Designer: HenryBoy
Composer: Bill Chesley