Coca Cola: Library

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Released:	January 2009
Advertiser:	COCA-COLA
Agency:	WIEDEN & KENNEDY AMSTERDAM
Country:	Netherlands
Category:	Non-alcoholic drinks Soft drinks
Awards:	Clio Awards 2009 TV Gold
Tags:	Tom Kuntz tv-spot Creativity

Credits:

Agency: Wieden + Kennedy, Amsterdam
Creative Director: Jorge Calleja
Creatives: Gregg Clamptter, Agse Altinolc
Agency Producer: Elissa Singstock
Production Co: MJZ, London
Director: Tom Kuntz
Telecine: Seamus O'LKane/Paul Harrison
Lead Flame: Richard Roberts/Gary Driver

3D: Jamie Lancaster

"Library" brings to life the silent flirtation of two teens connecting over a Coca-Cola® while studying in a quiet library. They pass the boring study time by using their ink pins to draw characters on their hands and arms. The boy then draws a Coke® bottle on his arm and in response the girl pens a glass with ice cubes on hers. The drawings come to life as they reach across the table and touch hands as the now animated Coca-Cola pours out of the bottle drawing, down the guy's arm onto the girl's hand and into the glass she has drawn. They share a laugh. The spot reinforces how sharing a Coca-Cola connects people and brings a moment of happiness to an otherwise ordinary situation.