Coca-Cola: Shuang City

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Released:	July 2008
Advertiser:	COCA-COLA
Country:	China
Category:	Non-alcoholic drinks
Tags:	Beijing Olympics 2008 Creative review

Credits:

One month prior to the August 8 opening ceremonies, Coca-Cola is presenting a series of new Olympic advertising, marketing and digital activities for consumers. All the Coca-Cola Olympic Marketing centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world. The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games.

Product: Coca-Cola
Agency: Red Lounge, Shanghai
Creatives: Beresford Mitchell (Executive Creative Director)
JULIAN HERNANDEZ (Creative Director)
Antonin Lelievre (Art Director)
Cherry Lee (Agency Producer)
Wendi Chong (Agency Producer)
Daniel Bergman (Executive Producer)
Nick Dodet (Executive Producer)
Director: Psyop
Production Company: Stink
Country: China
Other Credits: Production Company (China): P.I.G. China
Producers: Charlie O'Farrell and Fergus Brown
Line Producers: Jeremy He and Joseph Yeung
Director of Photography: Christopher Doyle
Production Designer: Tim Yip
Visual Effects: PSYOP
VFX Producer: Kymberley Lim
Offline Editor: Bill Smedley / Spotwelders
Music & Sound Design: MassiveMusic