Use condom (COI): Pregnant

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Released:	December 2008
Advertiser:	COI
Agency:	DLKW
Country:	United Kingdom
Category:	Public health & safety
Tags:	Social Advertising tv-spot Top "safe sex" ideas Back to front storyline ads

Credits:

DLKW London is to motivate condom use amongst sexually active 16-18 year olds, with this deliberately provocative and impactful execution focusing as a reminder to use condoms during the party season. Reports suggest young people are twice as likely to have unprotected sex whilst under the influence of alcohol as when they are sober.

Advertiser: COI
Agency: DLKW London
Art Director: Paul Hancock

Copywriter: Richard J Warren

Director: Steve Reeves
Production Company: Another Film Company

Editor: Paul Watts
Producer: Tim Marshall
Country: United Kingdom