Coca-Cola Zero: James Bond Quantum of Solace

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Released:	September 2008
Advertiser:	COCA-COLA
Brand name:	Coke Zero
Agency:	Wieden + Kennedy London
Country:	United Kingdom
Category:	Non-alcoholic drinks Soft drinks

Credits:

The TV and cinema ad is an homage to the Bond movie franchise's highly stylised pre-credit sequences. The ad will break in the UK in mid-September ahead of the premier of the movie on October 31.

Bobby Brittain, the brand director for Coca-Cola Great Britain, said that the campaign "combines the drama of James Bond with the essence of Coca-Cola Zero in a stylish and contemporary fashion".

"The Coca-Cola Company wishes to clarify and correct recent media reports
relating to its upcoming promotional partnership with Sony Pictures and the
new James Bond movie "Quantum of Solace." Despite some reports to the
contrary, Jack White did not write a song for "Coca-Cola Zero". Rather, Mr.
White was commissioned to write the new Bond theme song for the movie to be
performed by Jack White and Alicia Keys. The Coca-Cola Company has been
granted use of an instrumental version of the song for use in its
advertising of the partnership between "Coca-Cola Zero" and "Quantum of
Solace", The Coca-Cola Company regrets any confusion regarding the "Quantum
of Solace"/ "Coca-Cola Zero" promotion".