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Comfort softener: Flare
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | July 2008 |
| Advertiser: | Comfort  |
| Brand name: | COMFORT FABRIC SOFTENER |
| Agency: | Ogilvy Singapore |
| Country: | SINGAPORE |
| Category: |
Household maintenance & pet products
|
| Tags: |
Softener
Creativity
tv-spot
|
Credits:
The Comfort story continues. This project gave us the opportunity to have some real fun in character animation!
Scripted by Kevin Geeves of Ogilvy Singapore and directed by the usual suspects, Scott Wilkinson, Layne Howe and Dan Taylor with a team of animators including Matt Pitt, Kyla Bendall, Boris Plateau, Chris Maguren, Chris Lyne and Timo Lenton. The “Flare” story brings to life new characters, being Andy’s band and a couple of roadies. Set in a concert hall, Andy the Rock star and Lily his wife show off their dance moves with the help of Comfort “Goodbye Stiffness, Hello Freedom”. This project took a total of 12 weeks to produce.
Product: Comfort
Agency: Ogilvy SingaporeExecutive Creative Director: Kevin Geeves
Art Director, Copywriter: Kevin Geeves
Agency Producer: Julian Tok
Director: Scott Wilkinson, Aayne Howe, Dan Taylor
Production Company: Cirkus